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What are the advantages of advertisements?

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What are the advantages of advertisements?

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  1. You can reach a LARGE volume of your target audience at one time. If you know who the target audience is (which you should), then reach them via mediums that are relevant to them (magazines, TV, billboards, radio, etc.)


  2. You can brainwash people into doing what you want them to do if you show them enough advertisements. There is no escape everybody has a limit of advertisements before they crack then you have them doing what you want them to do giving up there money to you

  3. newspaper:

        * Allows you to reach a huge number of people in a given geographic area

        * You have the flexibility in deciding the ad size and placement within the newspaper

        * Your ad can be as large as necessary to communicate as much of a story as you care to tell

        * Exposure to your ad is not limited; readers can go back to your message again and again if so desired.

        * Free help in creating and producing ad copy is usually available

        * Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be in your customers' hands in one to two days.

    telemarketing:

        *  Provides a venue where you can easily interact with the prospect, answering any questions or concerns they may have about your product or service.

        * It's easy to prospect and find the right person to talk to.

        * It's cost-effective compared to direct sales.

        * Results are highly measurable.

        * You can get a lot of information across if your script is properly structured.

        * If outsourcing, set-up cost is minimal

        * Increased efficiency since you can reach many more prospects by phone than you can with in-person sales calls.

        * Great tool to improve relationship and maintain contact with existing customers, as well as to introduce new products to them

        * Makes it easy to expand sales territory as the phone allows you to call local, national and even global prospects.

    direct mail:

        *  Your advertising message is targeted to those most likely to buy your product or service.

        * Marketing message can be personalized, thus helping increase positive response.

        * Your message can be as long as is necessary to fully tell your story.

        * Effectiveness of response to the campaign can be easily measured.

        * You have total control over the presentation of your advertising message.

        * Your ad campaign is hidden from your competitors until it's too late for them to react

        * Active involvement - the act of opening the mail and reading it -- can be elicited from the target market.

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