What are the best words to describe a business , to make you confident ?

Question

I want to open a business i am working at my website, what are the best worlds to make my future customers confident in my business, it is just for market , what words i should use

something like "best" "reliable" etc?

by business it will be a equipment provider ( for different industries)

Answer 1

Slogans do not make people feel confident, sorry.  The world does not trust marketing slogans or claims anymore.  Confidence is earned.  

Testimonials, track record, fast response time, excellent phone and email skills, high ethics, transparency, authenticity and history in the business cause people to feel more confident.  Warranties and guarantees are also hugely important.

When it comes to a website, studies have shown that you  only have a few seconds to establish yourself as someone worth considering.  A professional design, lack of clutter, strong headlines, strong testimonials, warranties, guarantees, and solutions-oriented copywriting all lead the person to take the next step to contact you.  

Encourage your existing customers to talk about you and to provide testimonials you can use.  We've found that having 8-10 testimonials can improve performance of a website by 10-20%