What are the biggest reasons that small snowboard companies never suceed, READ BELOW?

Question

I want to start my own snowboard company, but is it very slim to starting a snowboard company and succeeding, what are the reasons

Answer 1

Poor market research, poor promotion, inferior product.

You're not going to get much valuable research done here.

Answer 2

Alot of the smaller companys are very sucessful and are often more respected that the big corparate brands. The best way for a company to be respected by riders is to be seen to be putting back into snowboarding rather than just after the money. Take a company like Arbor which is a small company but they still make good money and a slice of what they make goes into helping the enviroment.

Answer 3

Small snowboard companies do succeed and become bigger, and bigger.  Now those small successful companies are big(ger)  successful companies.  There are lots of examples: Rome, Ride, Sapient, Prior, Coiler (still fairly small yet successful).  Some were so successful that they were bought up by larger companies: Hammer snowboards was bought out by Rossignol and then sold to another investor. By the way, even Burton started small!  They can succeed with good vision and management.