What are the characteristics of women aged 18-30?

Question

Trying to find out what the characteristics of women 18-30 related to their buying process ie what influences them? Also if anyone has a description of what the BC1 group is.

Answer 1

My younger sister is just about in that age group . And she has 3 kids so value for money is a big issue even though both her and the bro in law have pretty good jobs ! Mainly she shops at Primark for clothing which is without doubt great value for money ! And pretty good quality for the price . Her only foible is her strange need for as many handbags as possible . Which drives the bruv in law mad  but he has his T shirt fetish so its about even .

Answer 2

b***s....

Answer 3

Surely it depends what they do for a living? A single mum would have a much different profile than an investment banker.

Answer 4

Women between 18-30 are very interested in having a solid successful relationship, as well as establishing themselves in the world.  So in a nutshell I would say,

a) relationships and love

b) success in their career

c) setting a foundation for their future life