What are the effects of branding to stakeholders?such as the <span title="consumers,suppliers,distributors??">consumers,suppliers,distr...</span>

Question

business and management studies

Answer 1

distributors:

u make their job easier since branding increases the demand for ur product, making the end of the chain sellers more willing to buy and sell ur products

suppliers:

branding = higher demand = increased production = increased need for raw materials = increased revenue for ur suppliers

consumers:

branding allows them a preferred choice based on their needs. if u execute well and brand well, that means that u have taken customer needs well into consideration, and ur giving them eactly what the want in terms of value, quality, etc...

(i addded an extra stakeholder here) shareholders:

branding = higher demand = increased sales = increased dividends = increased share price etc.....