What are the features of a good brand name?

Question

What are the features of a good brand name?

Answer 1

you know who to contact if there is an issue with it. And exactly where it came from. And hopefully a company to stand behind it.

Answer 2

Brand names should be chosen carefully since the name conveys a lot of information to a customer. The following list contains considerations that should be made before making a final choice of brand name:

A good brand name should:

• Evoke positive associations

• Be easy to pronounce and remember

• Suggest product benefits

• Be distinctive

• Use numerals when emphasizing technological features

• Not infringe existing registered brand names

Answer 3

There is no simple answer to that, as brand names can appear "good" in hindsight, once they are established and form the front for a well known and profitable business.

However, I would say that in this age of the Net Generation, a brand name should easily translate to a web address and be memorable.

The success of the brand will no doubt be attributed to marketing thereafter.