What are the merits of using a professional agency to ensure the succes of a promtional campaign?

Question

i would like to know the advantages of using an advertsing agency to make a promotinal campaign successful

Answer 1

A good agency will do the upfront homework to ensure that what you're doing is on-target - and will be responsible and accountable to the results. Depending on your goals and budget, they should be able to do a little testing. The agency will know that just because one tactic doesn't work it doesn't mean that all advertising and marketing doesn't. Generally speaking, the agency will be experienced enough to make choices that advertisers/clients wouldn't know. So while it may seem more expensive to hire an agency up front, in the end you should get better results and avoid expensive mistakes. Finally, your time is best spent doing what you do (which is probably not advertising and marketing). You can earn more selling, leading, making, etc. while your agency uses it's expertise to build awareness and generate leads.