What are the sociological implications of the contemporary phenomenon of the democratization of celebrity?

Question

I have this question and was hoping some people could give me some ideas of how to structure an essay for it.

Answer 1

That people will start to vote and pick parties according to popularity and not on the key issues as should be.  Plain and simple!

EDIT: say paris hilton says yeah for McCain, this will make all 18 year old princess wannabees vote for someone based on ignorance rather than intelligence.