What are the typical financial aims of a small business just starting out?

Question

I am wondering what are the overall general goals and financial aims for a small business. Any advise or general idea is good, as I have none.

Ex: What kind of ROI is one looking for?

Answer 1

Aims and Goals are synonymous, and Business goals are as diverse as the people who establish them. Some are no-brainers, such as “win enough clients to pay the rent and my salary.” A goal can be as specific as “install a new graphics program, so I can target that client who demands this capability from its vendors.” A goal might be as short-term as “get this done by Friday” or as long-term as “in 10 years I want to be reporting $10 million in sales.”

Goals are measuring sticks; but on these sticks, we get to draw the dividing marks. We determine what we’d like to achieve during a specific time frame; we design a particular outcome. You define your goals to meet your needs.

Goals are also your guideposts, established to keep you on the right path and to help you assess your progress.

There are some really good tools and Information located here:

http://www.captureplanning.com/articles/...