What can I do to help sell?

Question

Okay so heres the deal, I run a website for a local builder, and currently i have the homes the builder has on the websites with Links to images, info, price, etc. What i want to know is what would you want to see if you were looking for a home? What can i do to make this website more helpful in selling these homes? How would you go about helping this website go above and beyond?

I am trying to make it easy for anyone to use and make it easy for anyone to see exactly what they are looking for in just a few simple clicks.

Thanks for any help!

here is the website:

www.tomnailbuilders.com

Answer 1

Spend half of your day for a week browsing other websites that are doing the same thing.  The site you're working with needs LOTS of work...especially with million dollar homes on it.  If I was a millionnaire, I would expect much more from the site.  Change the background to a solid color, and it should not open to a guy holding an award...it should open to a Magnificant photo of the best home you've got, lit up on a night-shot.  The builder needs to hire a professional photographer to shoot at least one feature home with shots of the interior rooms and dominant features with SHORT catchy captions and descriptions.  The menu buttons on the left need re-doing...the spinning is annoying.  Good Luck!!!