What determines a person's predisposition to a certain color?

Question

how do we pick a favorite color? is it genetic?

Answer 1

its just a personal choice, and no its not genetic.

its how our eyes see the color and react to it.

Answer 2

that's a d**n good question. in the first grade all the girls said pink and all the boys blue. i would think environmental. i like green. mostly cuz i like nature. i don't know if thats due to my own preference or past experiences or something related to the geographical area of my ancestors.....d**n thats a good question

Answer 3

Funnily enough, a person's predisposition to a certain colour is determined by pre-defined meanings for that colour.

In advertising colour theory is paramount for example :-

You don't see beer being sold in pink cans.

We relate certain colours and colour combinations to either emotions or themes.  An example of this is if you see reb and black on a web site you will usually associate this with being a pornographic web site.