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What do TARPS stand for in TV media advertising?

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What is the best way to plan a media schedule with TARPs? Does anyone know a good reference site that explains it?

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  1. Target Audience Rating Points. A term used in audience research for assessing the audience to a commercial. If a TV commercial is watched by 10% of the target audience it achieves 10 TARPs. When all the TARPs for individual commercials are added up, they become Gross Rating Points (GRPs).

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