What do sales people that work for radio companies, clothing co., or concert venue sell when they cold call?

Question

i heard u have to start off with the dreadful sales in radio

which consist of cold calling

why would they sell exactly?

Answer 1

In radio they would be selling air time for companies to advertise there products or services. Cold calling just means that the people or company you are trying to sell to have never contacted the company or expressed an interest in their product.

Answer 2

Advertising space on radio, clothes for clothing companies, bookings for concert venues.