What do they expect from me?

Question

My new employer expects miracle from me , work in hotel sales and due to the downturn business is down

Have come up with some marketing plans but its always put down due to cost factor

I have two hotels to sell and market and my boss is always on my back and I have not been as assertive with them as I should be , therefore I am now always taking their orders and just going with whatever they tell me

Staff at one of the hotels are really friendly and at the other everyone seems cold , also I am the only male employee at this hotel

Really lonesome as dont have any connections

Answer 1

I understand your situation. I'm sure you must feel like you are facing an uphill battle most of the time.

While the costs to implement a marketing plan must always be taken into consideration, it's unfair of your boss to have you come up with marketing ideas without a budget. Coming from the advertising world, I face this same challenge everyday: clients who expect concepts and marketing ideas without providing a budget figure. It's akin to throwing darts in the dark. My advice is to have your employer provide a reasonable budget with which to work. Then work from that.

Also, as you concept marketing ideas, try to view your ideas from the perspective of your customers - not the perspective of each hotel.

So, for example, if you view rising gas prices as a reason that business is down, address the issue head on: come up with a promotion whereby the hotel will provide a free service or discount to each guest who provides a copy of their last gas receipt. It could be a free continental breakfast or a free in-room movie - something simple an inexpensive.

Or, offer a free fill-up of gas for a weekend guest package. Think outside the box.

I don't know what to tell you about staff attitudes at each of the hotels. That is something you probably need to bring up with each manager. If a hotel's co-workers are coming off as cold or aloof to one another, it's something that the hotel's guests are probably picking up on also.

Good luck.

Answer 2

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