What do you think about guerrilla marketing?

Question

What do you think about guerrilla marketing?

Answer 1

Guerrilla marketing is about creating non-traditional opportunities to create awareness and promote a product or service. These days, it's one of the best off-line media plays that can really make a difference to the marketing mix. The reason is  the ideas that transpire these days incorporate attention-grabbing stunts, events that are highly visible and are more talked about than any traditional billboard, DM, TV or OOH tactic. What's critical is finding the right location, the right audience and developing the idea that will help proliferate word-of-mouth.  It can be expensive and the impact is more transitory but if done right can give a company amazing brand awareness. Some examples: Golden Palace buys the Grilled Cheese with the image of the Virgin Mary for $28K: http://news.bbc.co.uk/2/hi/americas/4034... OR companies paying "streakers" with painted brand logos to run across the field during a major match like the Super Bowl or World Cup Soccer.

Answer 2

I think that when done correctly it is great and highly effective.

I love to see the garbage trucks around my town. They have a great example. On the side of the truck is advertising that says, "Thinking that underage drinking does no harm is a load of garbage."

You can see some more great examples all over the web like

http://hotfunnynews.blogspot.com/2007/04...

http://www.bootstrappingblog.com/10-grea...

BEST WISHES!

Answer 3

I'll never buy one, they should be kept where they belong, in the jungle.

Lol... BizGen has the right idea! I s'pose it is Guerilla Marketing to a certain degree. Personally I dispise all forms of marketing, I know some people think "we" "need" it, but I don't... in these days of t'web it should be moved to one side and placed in a searchable forum of some sort that people can query and get what they want... to me, something that needs marketing is somethign that just isnt very good at what it is supposed to be doing.

Answer 4

Guerrilla marketing takes on many different aspects, all of which have the same goal - generate activity around your business in a non traditional and cost effective (or free) manner.

It does not necessarily mean giving something away but that can and does work for the right business - a store has a drawing for something free and to enter you must fill out a form in the store - might as well buy something while your there. Then the store has also built a good database for future mailings.

It may also be about creating a media hype but be careful or you might end up on the top 5 guerrilla marketing mishaps page - http://consumerist.com/5008226/top-5-gue...

Brian - http://www.lobbyid.com

Answer 5

to work it is demeaning...but getting free stuff is always nice but the survey people are obnoxious