I don't have the commercial link, but I was watching TV and it basically said "no wonder it's called the curse" and they described all the typical cramps, bloating, etc. and then they were like "reverse the curse with Midol". I was offended because as a woman I don't consider my periods curses at all, but a part of nature. Midol was advertising themselves as a cure to the "curse". What do you think?
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