What does 'delegate down' mean?

Question

I've noticed that 2-word phrase from a Barbasol Ultra commercial.

Answer 1

to give more decision making ability to your subordinates

Answer 2

To commit or entrust to another: delegate a task to a subordinate.

To give duties to another

entrust, authorize, charge, assign, give to, hold responsible for, parcel out among, send on a mission, send on an errand, transfer, relegate, shunt, devolve, shove off on*, dump on*, pass the buck

word usage:

For this reason, whenever you can delegate a task to one person instead of a team, do it!

http://www.yourdictionary.com/delegate