What does Krispy Kreme need to do in order to turn around?

Question

What are some big changes Krispy Kreme needs to make in order to regain its former luster?

Answer 1

expand to my area

Answer 2

i love krispy kreme...i think they need to do more advertising.

Answer 3

I prefer Krispy Kreme donuts wayyy over Dunkin donuts. However, I always go to Dunkin Donuts because of the coffee!

Answer 4

Krispy Kreme ruined themselves by going into grocery and 7/11 type stores. Their donuts are only good fresh and hot, so a day old Krispy Kreme is nasty enough to make people have a bad image of the chain.

Answer 5

I don't think that there donuts are that great. The only donut I really care for is the original one. That's it. The last time I wanted a donut, they have become really small. I don't know what the heck happened to them. The problem with that place is that it's too big of a place for just donuts.

It's a huge building, and it's not that packed because they don't sell anything besides donuts, and some drinks that sometimes don't even work to make them (Chillers- The machine don't work.).

Look at Dunkin Donuts. Those places are small. They sell drinks, donuts, sandwiches, now pizza at some, bagels, and crossiants. They don't just sell one item. I see doom and gloom for Krispy if they don't offer more or make the other donuts better.

Answer 6

Come out with low fat doughnuts, especially cream filled ones!  I'd buy them!   Just the supermarkets like Kroger sell Krispy Kreme around here and I think Speeway gas stations.