What does SW's mean on Sarah Kennedy's morning radio show?

Question

What does SW's mean on Sarah Kennedy's morning radio show?

Answer 1

i dare not say what comes to my mind

regards x kitti x

Answer 2

Steve Wright - when people write to him they always say 'Love the show' hence this has become known as SW's on Sarah's show when listeners wrote to her saying the same phrase - it's a way of saying you love her show too!

Her reworking of English words is a distinctive element of the show. She changes names as follows: "The Eaglingtons" (Eagles), "The Kinkingtons" (The Kinks), "Sainsbugs" (Sainsbury's), "supermercado" (supermarkets as in Spain), "busticles"/"chesticles" (b*****s), etc.

She frequently reads out the expression "SWs to you" from listeners who write in. "SWs" is shorthand for "Love the show" (as in the oft-quoted phrase by Steve Wright on his programmes, hence the use of his initials). Many listeners write in to ask what "SWs" actually means, but she rarely explains it.

Kennedy is said to have been the first person to use the term 'white van man' in 1997, and was made the honorary president of the first Ford Transit Owners Club in 2005 to "mark her contribution to the van industry".

Answer 3

I think it means Stupid Woman, which is what she is.