What does a media buyer do?

Question

What does a media buyer do?

Answer 1

They research and purchase advertising for their clients.

Answer 2

They buy media.

Answer 3

Hi Lisa,

A media buyer can usually be found in an advertising and/or marketing agency working with the client and in-house agency staff to come up with solutions to help sell the client's product or service.  

He/she is responsible for keeping current on what types of media are available, making recommendations of media mix (i.e. radio, tv, print, outdoor, internet, etc.), and negotiating contracts with the different media representatives.

Hope that helps!