Question:

What does a sales assistant do in a shop?

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Im not too familiar with those technical names for jobs and what they do.

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  1. Are you talking specifically about sales assistants for retailers?  Sales assistants work across all retail areas in high street outlets, superstores and retail parks.

    Typical work activities include:

    * liaising with clients in all areas of sales - client interaction is vital and sales assistants working with higher priced goods will need to provide a highly personalised approach;

    * meeting set sales targets - this aspect of the work can be demanding, often carried out in a busy and pressured environment, with sales teams frequently expected to hit their targets;

    * stocking, replenishing and cleaning sales areas;

    * assisting with product selection;

    * processing payments of various kinds;

    * offering advice to customers;

    * arranging delivery dates for larger items;

    * dealing with customer complaints;

    * utilising specialist product knowledge;

    * monitoring and updating sales display areas.

    An interest in or knowledge of a particular retail area may be required for some roles, for example in computer or high fashion sales. Because of the high levels of client interaction, successful sales assistants will need a combination of good negotiation skills and diplomacy.  

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