What does "channel leverage" mean?

Question

In product sales & marketing.

Answer 1

Channel can mean what is on a TV or radio or other like device, or it can be a verb, meaning to cause a thing to happen.

I think in this case it could be either.

For example, here is Google, facing off the FCC over the 'white space' left after TV goes completely digital. Google wants that space to be 'free.' They are using a petition online to 'channel leverage' for their position = to cause their opinion to have weight and power (the 'leverage') to keep that white space, 'open air,' free for Internet use for those in rural places, etc. etc.

In another sense, there is a TV station that uses a channel to gain leverage (power = money here) over another TV station.

QVC (don't know the channel) gets millions of dollars in order to sell millions of dollars worth of 'stuff', so they have leverage over, say another channel selling 'stuff' in a similar but less advantageous position. QVC has channel leverage in the home shopping network world, or so I'm told.

I hope with context around these words you find out what they mean in the way you are seeing these words, which I don't know.

Answer 2

You are now in control of the remote and you can watch anything you desire... or... you have the biggest boat in the channel.