What does the 33 mean on a rolling rock beer bottle?

Question

What does the 33 mean on a rolling rock beer bottle?

Answer 1

Resisting the urge to go online and even read what others have said, I think it has something to do with the end of prohibition.

Answer 2

It doesn't mean anything. It's a test to see if people will fixate on every detail of a product's packaging.

Answer 3

The number 33 is printed prominently on all bottles of Rolling Rock. A widely-held belief is that it marks the repeal of prohibition in 1933. However, according to James L. Tito, former CEO of Latrobe Brewing, the "33" signifies the 33 words in the beer's slogan: "Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you."

Answer 4

It signifies the thirty-three words in their slogan on the back of the bottle, which are: "Rolling Rock From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you," according to James L. Tito, once CEO of Latrobe Brewing. "An executive wrote the number of words in the slogan to indicate how much space it would take on the bottle and that draft was sent to the printer

Answer 5

The official explanation for the number, which is not entirely coterminous with the REAL explanation, is that 33 signifies two things: the year Prohibition was repealed (1933), and the number of words in the legend printed above the number on cans and returnable bottles. I quote:

"Rolling Rock from glass lined tanks in the Laurel Highlands. We tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you."

Now, this is a touching sentiment, and there is no question it has 33 words in it. But from the standpoint of intellectual satisfaction, it sucks.

Therefore, I hunted up James L. Tito, who at one time was chief executive officer of Latrobe Brewing, the maker of Rolling Rock beer.

Mr. Tito's family owned Latrobe from the end of Prohibition until the company was sold to an outfit in Connecticut in 1985. After some prompting, he told me the sordid truth.

Based on some old notes and discussions with family members now dead, Mr. Tito believes that putting the 33 on the label was nothing more or less than a horrible accident. It happened like this:

When the Titos decided to introduce the Rolling Rock brand around 1939, they couldn't agree on a slogan for the back of the bottle. Some favored a long one, some a short one. At length somebody came up with the 33-word beauty quoted above, and to indicate its modest length, scribbled a big "33" on it.

Answer 6

nobody knows for sure. thats the point. dont listen to anyone who says that they know what it means because rolling rock has never said anything about it.