What factors have come together to make it cool for companies to be eco-friendly?

Question

will it last? are we finally beginning to realize we do actually have an effect on our enviornment? what new technologies will spring from it?

Answer 1

Just one -- make it profitable.

Answer 2

warra ever we do nothing can cool  the environment except of the human it self, ur character is the most important point to comfort the others' sides.

this warra i believe in:)

Answer 3

Market forces.  Companies believe that they can increase their sales and profits if they are seen as being "green".