What happens if you don't pay a magazine subscription?

Question

If you subscribe to a magazine with a fake name, what happens if you don't pay the bill? I heard that magazines make most of there income from advertisements, so they don't care if you don't pay the bill since the more subscribers they have, the more they make from ads.

Answer 1

they stop sending your magazines and send you a bill. If you dont pay that bill it goes up and up until they eventually get the court involved and they make you pay - I advise you just pay it or ring them if you want to stop the subscription x*x

Answer 2

Just because you use a fake name doesn't mean they cant find you.. Its still attached to your address!  

If you cant afford the magazine, dont get it..