What has Burger King done to get it wrong in the UK?

Question

Bring back the old flame grilled recipe and the Double Mushroom swiss.

As a student i lived on BK meal deals from promotional Kit Kat wrappers! yum yum.

Other burger joints are doing much better but with a poorer product on the whole, So why has BK changed?

Answer 1

It's trying to advertise to the young, hip crowd.

Answer 2

I think the number one fast food in the UK will always be fish and chips.  McDonald's has most of the eastern world brainwashed into believing it's food is the best.  I don't think alot of Brittish folks eat bbq and BK seems to have that bbq broiled taste to it's burgers and BK uses lots of fresh veggies while McDonald's relies on heavy sauces.  I heard tomatoes are expensive in the UK.  If BK could just work on getting better fries it would be the best place to eat !