What if the bidders on ebay dont reach the price you want to sell for?

Question

say if you wanted to sell a item on ebay for £50 and the bidders only go up to £30 and that was the highest bidder. what do you do. do you need to sell to the winning bidder even though thats less then the price you wanted to sell for.

what can you do in these situations

Answer 1

More or less, you have to sell to them. You should set a reserve if you have a specific price you need to get for the item.  

I guess you can always say you found an issue with the item so they don't want it.