What impact will Federer's NetJet endorsement have on his fan base?

Question

The target audience is certainly not your everyday person, yet this commercial is playing quite frequently. I would think this commercial is best suited inside of airport lounges for the VIP or some other business event. What feelings do you have toward this commercial?

Answer 1

it does not affect my impression on the mighty fed --- swiss people are known to be rich and stylish anyway.

his fans admire him for his skills and diplomacy, not endorsements.

however, if he starts endorsing perfumes and g*y stuff, he'll lose his fans in a jiffy.