What is Sales Promotions Agencies?

Question

What is Sales Promotions Agencies?

Answer 1

Sales Promotions Agencies—there are many companies specializing in the provision of sales promotions such as contests, games, sweepstakes, and refund and rebate offers. Services provided by large sales promotion agencies include promotional planning, creative, research, tie-in coordination, fulfillment, premium design, and contest/sweepstakes management. Some time might also be spent discussing how promotional agencies are becoming important participants in the development of integrated marketing communications strategy for various companies.