What is Synergy as it relates to the Media?

Question

I understand that synergy is when multiple parts of a corporation come together and create more profit than if one area of the company went at it alone---but I need an example--my professor told me to think of disney....

Disney writes about an upcoming movie in a magazine that they own, people read the magazine and in turn go see the movie--which makes them want to by the soundtrack ( which disney also makes through the record business it owns) ?

if this doesn't make very much sense..i'm confused..

thank you

Answer 1

It can be even more complicated.

1.) Disney makes a movie. Radio Disney playing in one scene.

2.) ABC/ABC Family promotes movie --"making of" documentary.

3.) Movie website promotes other Disney-owned media.

4.) Disney-owned media give rave reviews to Disney movie, announce movie-themed ride at Disneyland.

5.) Hype gets movie sequel greenlighted -- and the cycle begins again.