What is a good campaign idea to promote a chocolate store at a local university?

Question

My project is to create a marketing campaign to get students into a local chocolate store.

Any ideas?

Answer 1

Something like:  Forget the coffee - gimme Chocolate.

Also, try to get them AWAY from th notion that chocolate promotes acne.  Rather show how chocolate alleviates stress ...

Answer 2

do the university colors in chocolate as a spirit type of thing! fans and students both will love it!!  

Answer 3

the monastery, a chocolate store, a little bit of heaven in every bite.

there is dark chocolate, milk chocolate and white chocolate too. if you have had it once you can have it again, we will custom order exactly what you want and guarantee it's perfection.

caramels, butter creams, toffee, coffee beans, dried fruit, parisols, chunk, fudge, popcorn, pretzels, jellies, mints, cordials and maltballs.

with nuts and without

in God we trust all others must have cash.