What is a good response rate for direct mailings?

Question

If I send out 5,000 professionally made post card advertisements on a $30 product what should be considered a 'good' response rate? What is not so good? 1%? 1/2% 3%?

Answer 1

5% is the best you could really dream.  3% is good.  Under 2% not so good.  Varies within these ranges.  Let me know if you have any questions.

Good Luck.

Answer 2

3% response would be decent.