What is a marketing channel??? and how can I use them to sell products such as TV's?

Question

What is a marketing channel??? and how can I use them to sell products such as TV's?

Answer 1

marketing channels are simply the way you are going to get your product to the end consumer.

nowadays distribution is becoming a science in it's own right.

You might choose to supply direct to retailers, through an industry specific wholesaler or even direct to the consumer.

Dell for example has long been a direct only supplier but has now added another channel by supplying computers for sale through Tesco.

" distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage."

Answer 2

A Marketing Channel includes: Web, Print, TV, Radio.  It doesn't require much explanation on how to use these channels to sell products.