What is advertisizing?how to advertise effectively?

Question

What is advertisizing?how to advertise effectively?

Answer 1

you can advertise effectively by online means which is the cheapiest and most effective of all advertisements...

as you will be able to get targeted visitors and viewers for your advertisement.

one great resource you can learn about blogging advertisement you can head down to http://www.blogcashguide.com or google search for it you should find more ideas from there =)

Answer 2

Advertising is about making yourself ( or company) known to the world.

Usually the cost to reach everyone in the world and tell them about you or your product very expensive.

Hence marketing people try to focus on a target segment, and then form a targetted "message" to reach out to this segment. (saves a whole load of money).

The best way to decide on how to advertise is to ask yourself the following questions :-

Who is my target users / customers?

The more detailed you can answer this question, the more money you can save by focusing your resources on getting your target customer.

Target customer can be defined by age group, gender, profession, income level, educational level, hobbies, cultural factors (race & religon), circumstances in live (eg. newly weds, pregnant mothers), or circumstances in time/place (eg. lunch time crowd, person taking a bus) etc.

After deciding on your target customer, figure out the best media to "Reach" your target customer. You might need a number of different medias. (usually using multiple media is better because it can create a "reinforcement" effect, ie. if you read something on the internet, then heard it on the radio,you tend to remember it better, and believe it more).

TV & Radio tend to be mass communication medias. Newspaper is also a mass communication media, and hence expensive.

if you are on a budget, try internet classified advertising ( see http://www.classads.com.sg ), or try google or yahoo.

If you have a lifestyle product or restaurant, try doing PR instead. There are PR companies that can get your product featured in magazines and on TV. the only draw back is that PR tends to be unpredictable.