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What is meant by marketing mix, product mix, price mix.?

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What is meant by marketing mix, product mix, price mix.?

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  1. Marketing mix is a combination of 4Ps of marketing these are

    Product

    Price

    Place

    Promotion.

    Product Mix  is one of the key element of Maketing Mix, it includes design,features,shape & size,Aesthetics of a product. A good product always offers a good Product mix

    Price Mix includes offers, discounts, endorsement, etc.

    For more information, refer any book of Philip Kotler.

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