What is the average markup % for a premium beer from a wholesaler to a retail place such as a bar or resturant

Question

it does not need to be exact just ballpark for a project I am doing for school.

Answer 1

here in winnipeg, manitoba, canada it's a whopping 400%!!!! a beer costs the retailer just under 85 cents and they sell in a restaurant or fancier bar for about 4 bucks.

Answer 2

I can tell you from experience running bars and restaurants that we used to buy Bud and Bud light bottles at about $.80 a bottle.  We charged almost $3.00.  That's over a 300% mark up.  Some imports like Heineken and Sam Adams (not an import), we paid about $.95 for and charged $3.50.  I'm sure you can go to any bar in your area and ask.  Especially if you know someone.  Explain you are doing a project and ask if they can help you out.

Answer 3

For ra wholesale like sam club it about  5%-10%

for retail it could reach up to 30% to 40%

bar & night clubs 100%-200%

Answer 4

150% to 200%

Answer 5

Most grocery stores probably mark up beer about 15-20%.  It's a fairly low markup since there's a lot of competition and the heavy taxes already make it pricey.

Bars and restaurants probably mark up beer more like 40%.

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OK idiots, I ran a grocery store for more than a decade, so I know what we used to mark the stuff up.  Maybe I'm a little off on the bar/restaurant category, but I'm not off significantly as I know what the stuff costs.

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Margin refers to the percentage of the retail price that is profit.  Therefore in a grocery store, if beer is $7.99/6 pack, and if we assume a 20% margin, that means 20% of that $7.99 is profit, meaning the cost from the wholesaler is $6.39.  Inversely, markup refers to how much the wholesale price is multiplied to get to the retail.  Thus a 400% markup is ridiculous, as that would put the price PER BEER at over $400.00.   If they meant a 400% MARGIN, that doesn't make sense as no matter how much profit is built in, there is obviously a cost, and thus the profit can't exceed 100%.

The people who said things like that in their answers (probably the same ignorant people who thumbed me down) don't know what they are talking about and need to go back to the books.

For instance, the guy below me, Brian, references buying a beer for 80 cents and selling it for $3.00.  That means the profit is $2.20 or a MARGIN of 73%.  Obviously nowhere near the 300% he mentioned.  Even if he meant a markup of 300%, that means you multiply 80 cents times 300, which gives you $240.00  Still way off.  The actual markup is 3.75, meaning you multiply 3.75 times your cost to arrive at your retail.

Of all the other answers, only David S seems to have an idea of what he was talking about, but he still blows it on his last line, but I still gave him a thumbs up.