What is the best way to contact people who order merchandise for golf tournaments?

Question

I manufacture a product that has been well received by tournament sponsors and I would like to broaden my reach to these sponsors and anyone that purchases merchandise (tee prizes/give aways) for golf tournaments. What is the best way to obtain e-mail addresses for tournament organizers?

Answer 1

An easy way to reach 1000's of golf professionals is to attend a trade show and have a display booth there

Answer 2

I would advise against buying email addresses unless you can be sure they are highly qualified and valid. As soon as such a list is compiled it begins to become outdated and invalid, and is only good to you if each person on it is actually a buyer for a tournament.

If you are able to sell your product directly via a website, I suggest you look into paid search marketing. Google AdWords, Yahoo! Search Marketing, and MSN AdCenter are three examples, Google being the original and largest.

Depending on your area, you might want to start calling on golf courses, driving ranges, pro & sporting good shops, club fitters & the like. Their clients will overlap a bit with your potential customers, and any hint of association you can build between yourself and another established, trusted golf business will help your cause.

If you or anyone else in your organization plays golf, use that as a marketing opportunity. Join leagues and play in charity outings, making sure your company and product prominently sponsor any applicable events.