What is the best way to market to physicians.?

Question

What is the best way to market to physicians.?

Answer 1

Medical professionals seem to respond best to direct marketing efforts such as business reply cards sent through the medical trade publications they read, as well as direct e-mails. I would definitely advise against purchasing a physician e-mail distribution list, however.

You can partner with the professional association that best represents your target audience (general physicians, orthopaedic surgeons, cardiac specialists, etc.) and pay them to send an e-mail with your information to their members.

Also flyers or other print-based marketing materials sent to all phyisicians you can find in the local phone book or directory may be effective, as well.

Good luck.

Answer 2

First create a brand.  So that whoever you are marketing can easily recognize you.  Make sure you have a simple easy to understand message so people can identify your brand with your product.  Next try different campaigns.  And don't give up.  It usually takes 3 touches to get any sort of response from any consumer.  

Here is a free-bee campaign.  I know it works.  

1.   Locate a physicians office.

2.   Order lunch for the office on a certain day.  (lets say Wednesday)

3.   Do not put any card or any type of solicitation on it.  (I know it is tempting but don't do it).  Instead leave a note that says something witty and don't sign it.

4.   Do this every Wednesday for 3 weeks.

5.   Finally on the 4th week deliver the food yourself. This will be your time to shine.  You have built up this anticipation from an entire office.  

6.   Make sure you choose good food.  Local favorites are a great idea.

7.   Once you do get to show up, bring some cards and maybe some other info but make sure that your product can be understood in that small window of time you do have.

8.  Keep visiting that office.  Getting knew business takes time and patience but if your product is good and the experience you offer is unique you will get business I guarantee it.

Hope this helps

-Brand Manager

Organic Sales