I would like to encourage my local large grocery store to make more organic foods available and, as a more general goal, to support organic farming. I have two choices as far as local grocery stores: Stop and Shop, a generic grocery store that provides some organic food (maybe 5% of the store inventory) or Whole Foods, a more specialized and more expensive grocery store that primarily carries organic and more "natural" products. Ignoring expense to me, do you think I should buy organic food whenever possible at Stop and Shop (positive reinforcement) or switch over to Whole Foods and thereby deprive Stop and Shop of a customer (negative reinforcement)? Which is the more effective approach?
Tags: