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What is the definition of Rational appeal?

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definition for rational appeal for english, NOT marketing or anything like that. help would be appreciated ;) thanks!

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  1. A rational appeal for  English shall be a serious and urgent request , which has been well considered and is based on reasons rather than on emotions.

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  2. i only know 'rationalism' which is the belief that reason, not emotion or intuition, should govern the actions that people take
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