Question:

What is the difference between Fashion Marketing and Fashion Management?

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Which one would you recommend?

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  1. The management part of fashion comprises planning, organizing, resourcing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources.

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    The marketing part is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals and organizations.

    Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

    Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

    Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.

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    If you like to have fun and be creative and do something different almost everyday, choose Fashion Marketing, else choose Fashion Management.

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