What is the difference between an objective, a strategy and a tactic?

Question

Thanks! ^^

Answer 1

An objective is a goal or part of a goal -- something you are trying to accomplish.  A strategy is the broad definition of HOW you plan to accomplish your goal(s).  A tactic is one specific ACTION you take to carry out your strategy in order to accomplish your objective.  An objective can have multiple strategies, and a single strategy often has multiple tactics.  Another way of differentiating is that you can measure weather you accomplish a goal or tactic, but a strategy is more like a theory or hypothesis as to the best way(s) to accomplish an objective.

An example might be that, given an objective to sell more widgets, one strategy might be to target sales to baby boomers, as they seem to like widgets and can buy lots of them.  Tactics under this strategy might include advertising on TV channels that boomers watch, getting your widgets placed in hotels that boomers frequently stay at, etc.

Answer 2

Simply,  an objective is your goal, the strategy is the overall plan you come up with to reach that goal and a tactic is one specific method to implement the strategy.

for example

objective - increase sales

stragegy -  use a comprehensive marketing plan that includes bringing new consumers to the product

tactic - offering a rebate for first time buyers

Answer 3

the objective is to get money. the strategy is to fool someone in need of help. the tactic? answer the question saying we can't pay in check and then rob it from the victim.