What is the difference between the location and localization of industries?

Question

What is the difference between the location and localization of industries?

Answer 1

Location refers to the physical location of a company. As in, where their building or offices are located.

Localization in contrast, refers to the efforts of a company to tailor their products towards a certain region. For example, changing the language on their product for a mainly Spanish speaking area, or appealing to the culture or values in a specific area. This allows a company that is based in, say New York, to target their products towards people in California, or Mississippi, or overseas.

-Paige