What is the difference of the 12th ed. from the 7th ed. of marketing principles by philip kotler?

Question

What is the difference of the 12th ed. from the 7th ed. of marketing principles by philip kotler?

Answer 1

Most likely it is mostly the same text with alot of changes added to things such as graphs, up to date information.  I had text books last semester that talked about iPhones.  Also a change in society and economy may mean a change in marketing principals and strategies so some of them may be altered.  For instance, in the 7th edition he may have talked about radio being a great source of advertising, when in the 12th edition he may change this because radio is no longer thriving as much as it once was.