What is the downside to celebrity endorsements?

Question

I would really like to know like how could the company suffer?

Answer 1

Endorsements is just marketing. If the company doesn't make what it thinks it should gain in revenues then the company will suffer. It's a risk. I think it's a waste of advertising dollars. We all pay more for products because of it. Don't think that it doesn't affect you because it absolutely does. It adds to the cost of the product the company is selling.  

Answer 2

If the celebrity does something that is making the headlines for all the wrong reasons. For instance, Kobe Bryant was yanked from McDonald's ads when he was accused of rape.  

Answer 3

Well, let's take The Jonas Brothers.

Some people call them g*y, which I'm not sure is true or not, but lets say one of them does come out as g*y.

Disney will drop them and lose a lot of money because they're earning them millions.  

Answer 4

let's take Katie Alley....she went on to do Jenny Craig commercials...

and she gained weight....I would think, that wouldn't help them much