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What is the generic name for internet ad placements like google adwords?

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When you search for something on google (or Yahoo, etc) a bunch of related websites appear on the right hand side of the page. What is the name for this type of advertising? Is there one?

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  1. Answer to 2nd question:  pay per click advertising

    Answer to 1st question:  contextual text advertising?


  2. Search engine marketing

    search marketing

    PPC Advertising

    Pay per click advertising

  3. Pay per clicks
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