What is the key elements of Integrated Marketing Communications(IMC)?

Question

What is the key elements of Integrated Marketing Communications(IMC)?

Answer 1

IMC is the same as normal marketing communication tools

They include traditional media, television & radio, advertising, PR & sales promotion, direct marketing

Non-traditional media include E-marketing (opt-in email, i-kiosks, i-TV)

inorder for IMC to be effective, tools must be integrated.   if not resources will be wasted.

lets give an example  of an ice cream product

Stage 1 : Use PR : to gain credibility of product or to tell public when product is launching

stage 2 : advertising : television, print media to broadcast about ice cream product

stage 3: use sales promotion , such as coupon cutting, percent off for purchasing ice cream during a specific timeline

before media planning is launch,   Objectives must be SMART.  SMART means

S- specific

M - measurable

A - Actionable

R - revelant

T - timeline.

Answer 2

Marketing, advertising and public relations.