What is the least expensive method for direct mail advertisements with postcards?

Question

I have 5,000 postcards I'd like send to my local town where my business is located. My question is what is the cheapest way for me to have these mailed out? I would need to obtain a mailing list for my town and the service required would be to have each card addressed individually and postage paid. Thank you!

Answer 1

Mailer's Haven offers a great price on lists.

http://www.mailershaven.com/

I would first purchase a list so you get your message out to the right "target" people. I would then start by only sending out small batches at a time as to prevent getting potentially overwhelmed from the responses. This would also work best to keep your campaign targeted to certain zip codes or locations so you can better track your demographics. ot to mention it would also be less expensive.

Make sure you DO NOT use stamps. Take the postcards to the post office to have them mail the postcards using the postcard postage rates which are cheaper than using stamps. (believe it or not, some businesses still use stamps)

Those would be my first suggestions if you wanted a do-it-yourself, grassroots approach. Otherwise, I would say contact a direct mail company to have them handle the whole thing professionally. It is sometimes worth the money.

Good luck!