What is the marketing?

Question

I want to know the brief answer that would cantain the marketing theory and explaintion ,because I will go through the APS .

Answer 1

Marketing is 4 P's.  Product, Price, Promotion, and Place.  Few books will also add People as a 5th P.  Marketing is finding a target market who "could" use a product and helping their client/company create that product.  Selecting a price for that product.  If it is too high, no one wants to buy it, too cheap and it can be seen as poor quality.  Promotion=Advertising, how you see it in the store, etc. and Place is how you distribute it.  Do you sell it at Wally World, or through a catalog.

It is basically helping get the right product to the right target market.  Can't sell Tampons to men, or Jock straps to women.

Answer 2

the identification and fulfillment of consumers needs and wants

advertising, market research, packaging, promotion, product line, pricing strategies, location of business etc..