What is the name of the website that tracks where your hits come from like city,state, (etc.)?

Question

It was featured on the news and it was a good idea for business owners because it showed who and where your website hits were coming from. I remember it had a funny name that possibly began with a z.

Answer 1

All good web analytics software such as Omniture, WebTrends or even the free Google Analytics give you information on the geolocation or IP location of your site visitors. I have not heard though of a software that starts with Z

Whether they are accurately reading where the audiences are coming from is a different thing

For example, AOL visitors are typically read as Virginia visitors, even if the visitor comes from Colorado just because the servers of AOL are in VA. This is a common mistake of web analytics softwares